low-hanging fruit

/lˈəʊhˈaŋɪŋ fɹˈuːt/

/lˈoʊhˈæŋɪŋ fɹˈuːt/

low-hanging fruit

the easiest achievable task in a given situation

Examples

1. All the low-hanging fruit has been picked.

2. When cutting costs, many companies start with the low-hanging fruit: their ad budgets.

3. though, aims to take care of what it sees as low-hanging fruit first - modifying old, existing wells with new closed-loop technology.

4. So, there's a lot of low-hanging fruit, as it were.